For manufacturers developing and producing rigid packaging, it's vital to be fully aware of what different types of adhesives can do for them, and which applications they each suit best. Economical yet effective Starch adhesives have traditionally been dominant. But today waterborne PVA formulations' versatility is seeing them challenge for that crown. But, with paper pulp getting more expensive, and changing legislative and social pressure on packaging compositions, the industry make-up is set to shift even further. As consumers dozily make their breakfasts, most will be blithely unaware of the degree of engineering involved in the cartons their fruit juice, cereals, and other foodstuffs come from. Yet the quality of their meal depends on how different materials are layered up in these seemingly simple packages. For manufacturers developing and producing such packages, it's vital to be fully aware of what different types of adhesives can do for them, and which applications they each suit best.