From informal know-how to highly patent-protected intellectual property, every industrial company owns technologies that are more or less formalized. For decades, it has been part of the core business for many large chemical companies to monetize them outside their own walls, putting in place some out-licensing processes. For example, Dow Chemical collects several hundreds of millions of dollars in annual licensing revenues.
A challenging and uncertain 2012 has begun. Meeting ambitious targets in this challenging environment will require a strict move toward efficiency from marketers and business managers ...
During this 1h-WebSeminar, you will get access to:
- A comprehensive approach to assess your product OFFER ATTRACTIVENESS
- Efficient ways to EXTEND your MARKET REACH
- Improve your ability to CAPTURE OPPORTUNITIES through better lead conversion techniques
- Practical examples of state-of-art business development programs
